BRAND DESIGN
About Whitefish Living
Whitefish Living is a brand for a travelers guide website, an ongoing project being developed for a potential launch that will guide tourists to popular destinations and keep locals up to date on Whitefish news and events. The brand is to capture the spirit of Whitefish Montana in a fresh way using imagery locals experience every day and giving them a sense of unity. Furthermore, It is designed to interest Whitefish visitors to locations locals recommend, allowing locals to show their businesses and culture all while expressing pride in being a Whitefish Local.
Brand Language
The brand language expresses a state of mind that local Whitefish residents have living in the area. Locals love being one with their community authentically and enjoying the quiet, relaxing, and chill life Whitefish offers.
It also expresses a sense of wonder and wild nature since the area is untouched by wilderness, high mountains, and iconic locations like Glacier National Park or Flathead Lake.
Keywords: Wondrous, Wild, Relaxation, Montanan Lifestyle, Serene
Brand Message
This is where locals are one with their community and High, mountainous under the big sky. Whitefish is where the wild wilderness and the quiet life of hometown living create a unique setting for outdoor experiences, lodging, and activities making it the perfect town to relax and escape from the cares of the world.
Logo Ideation
The whitefish is iconic to Whitefish, Montana.
It is where the name of the town and lake nearby come from. It is a familiar image for locals, exhibiting a sense of pride and a close connection to the nature around the town.
The logo takes a unique twist on the iconic fish. Taking inspiration from the high mountains in the area, and the “Big Sky” feeling of Montana, the logo is designed to intertwine the fish with the wilderness landscape, as if the fish and high mountains are one.
Typography
